Outreach Manager - Tribal Engagement

Job Description

Responsible for designing and implementing a local integrated customer outreach plan to achieve appropriate customer involvement and adoption of PSE products and services such as energy efficiency, demand response, bill assistance, renewable energy, and other PSE programs. Works to engage with customers facing barriers to participation through direct customer education and strategic partnerships at the local level to reach customers who can most benefit from this approach. Engages with customers to reduce energy costs, meet sustainability goals, and prepare for emergencies while supporting PSE’s clean energy future. Leads the implementation of customer and community outreach during storms, public safety power shutoff, and other emergencies. Strong preference to applicants who have experience working with tribal communities. 

Upholds the safety compliance standards inherent in PSE’s operating and/or field procedures related to work responsibilities. Promotes and supports a culture of total safety. Demonstrates commitment to conduct business honestly, ethically and consistent with our core values and Code of Conduct.  Ensures duties are performed in accordance with all regulatory compliance obligations.

This job is considered “safety sensitive” as defined in RCW 49.44.240 and is subject to pre-employment drug screening that includes screening for the presence of marijuana and marijuana metabolites.

Job Responsibilities

• Creates partnerships with tribal communities to understand their clean energy goals and potential interest in PSE’s programs to support these goals.
• Works to understand customers and communities with barriers to participation and designs approaches to reach them with information on programs that can benefit them.
• Partners with customer insights, program, marketing, and events teams to design outreach strategies tailored to these customers (low income, tribal, seniors, small and medium businesses etc.).
• Building relationships with tribal community partners and tribal business owners. Interacts directly with customers, including small and medium business owners, tribal communities, residential customers facing barriers and others.
• Develops and maintains knowledge on a variety of complex programs and their interaction with other programs as well as how to bundle them most effectively for customers.
• Plans and leads various program education presentations, workshops, and tabling’s. Increases participation in existing products and services and raises awareness of the need for customer emergency preparedness.
• Builds trust and strategic relationships within the community through consistent in-person outreach to create two-way dialogue between the community and PSE.
• Manages contractual relationships for select community partnerships.
• Works with marketing and events teams to support on-the-ground outreach elements for program campaigns. Ensures coordinated customer outreach approach across multiple departments.
• Identifies obstacles to customer participation and proposes potential solutions.
• Negotiates and engages with multiple PSE entities to obtain consensus on best approach to overcome barriers to customer participation.
• Develops local direct-to-customer outreach plans for assigned communities for all appropriate PSE products and services in partnership with internal partners.
• Designs residential and/or small business program-specific outreach plans for PSE’s entire service area to be implemented by regional outreach colleagues.
• Operates a motor vehicle a minimum of six (6) hours a week to travel to commercial and community locations or facilities.
• During emergency events, supports corporate crisis response efforts at a local level to provide customers with information on PSE’s emergency response. Carries out PSE's corporate messaging on natural gas/electric safety and emergency preparedness to customers.
• Performs other duties as assigned.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, sustainable business, public relations, or commensurate experience or equivalent combination of education and/or work experience.
• 7 years’ experience in external relationship marketing and business development.
• Experienced in representing various sensitive corporate positions.
• Strong project manager who engages “hands-on” activities 
• Skilled in uncovering hidden “story” potential for working through corporate communications group to launch earned media effort.
• Ability to work successfully with external interested parties and communities representing diverse interests.
• Excellent verbal/written communication skills.

Desired Qualifications

• Experience in sustainable marketing/social marketing.
• Understanding of utility business model.
• Knowledge of energy efficiency, renewable energy, corporate responsibility and sustainability.
• Strong ability to work independently, but also contribute to the overall team goals, while embracing a shared vision.
• Ability to work successfully in networking with external interested parties and communities representing diverse interests in the formulation of collaborative and viable partnerships.
• Ability to build strong relationships with internal and external constituents, utilize creative thinking and problem identification and resolution skills.
• Proficient computer skills with Microsoft Word, Excel and PowerPoint.

Additional Information