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Sr. Product Marketing Manager

Date:  May 12, 2022
Job ID:  2802

Bellevue, WA, US, 98004

Remote and Hybrid Work Opportunities:  Hybrid (WA Based)

Puget Sound Energy is looking to grow our community with top talented individuals like you!  With our rapidly growing, award winning energy efficiency programs, our pathway to an exciting and innovative future is now.

PSE's New Product Development team is looking for qualified candidates to fill an open Sr. Product Marketing Manager position!
Specific details regarding the work arrangements for this position will be discussed in further detail during the interview process.

Job Description

Develop and drive PSE’s product positioning, go-to market (GTM) and growth strategies to support the development, launch and ongoing operation of new and in-market clean energy products and services, such as Customer Renewables, Distributed Energy Resources, and other new clean energy products in development for residential and commercial customers. Support the Product Development process by developing and implementing GTM and product launch strategies that enable customer enrollment and participation. Optimize positioning of existing products to integrate with new product offerings and maximize growth potential. Partner with Mar-Comm to implement GTM and product launch/growth strategies to meet annual goals and help drive key corporate clean energy and carbon reduction objectives.


Upholds the safety compliance standards inherent in PSE’s operating and/or field procedures related to work responsibilities. Promotes and supports a culture of total safety.

Job Responsibilities

  • Lead the GTM workstream for assigned new products and services including: crafting of positioning; identifying target markets; documenting marketing requirements; articulating goals and objectives; establishing success metrics; and ensuring an optimal customer experience.
  • Coordinate with Customer Insights to conduct relevant market research, identify target audiences, develop segmentation and propensity models, and test messaging.
  • Collaborate with Product Managers to set annual product growth targets, success metrics, marketing requirements, and budgets to drive tactical planning process in coordination with Mar-Comm.
  • Track product performance/CPA to optimize marketing strategies as needed to achieve or exceed annual goals.
  • Identify and execute opportunities for product bundling and integrated GTM strategies in coordination with Energy Efficiency and other departments.
  • Facilitate cross-department collaboration to drive alignment in customer strategies and corporate initiatives.
  • Assist in the development and optimization of internal processes and templates to more effectively collaborate with Product Development, Customer Clean Energy Solutions, Mar-Comm, and other teams.
  • Other duties as assigned.

Minimum Qualifications

  • Bachelor’s degree in business, economics, engineering, planning, public policy, or other relevant field. 
  • 5 years of experience in market/program/product analysis, research, or evaluation
  • Relevant utility experience beyond the minimum requirement may be considered in lieu of a degree
  • Can work independently to complete complex projects with limited direct supervision
  • Strong analytical and problem-solving skills
  • Strong project management skills
  • Proven written and oral communication skills
  • Ability to work in a team environment
  • Excellent organizational and interpersonal skills
  • Ability to synthesize data and other information into clear, actionable deliverables 
  • Ability to work well with others, take initiative, work independently, and meet deadlines
  • Advanced skills in Excel, Word, PowerPoint, other presentation and analytical tools

Desired Qualifications

  • Bachelor’s degree in marketing, communications, or other relevant field.
  • 5 years of experience in product/program and/or B2B marketing, or other relevant experience.
  • Knowledge of clean energy products.
  • Keen understanding of utility operations and how customers interact with PSE.

Additional Information

Families and businesses depend on PSE to provide the energy they need to pursue their dreams. Our steadfast commitment to serving Washington communities with safe, dependable and efficient energy started in 1873. Today we're building the Northwest's energy future through efforts like our award winning energy efficiency programs and our leadership in renewable energy.


At PSE we value and respect our employees and provide them opportunities to excel. We offer an expansive pay package that includes competitive compensation, annual goals-based incentive bonuses, comprehensive benefits, 401(K), a company paid retirement pension plan, and an employee assistance and wellness program.


Puget Sound Energy is committed to providing equal employment opportunity to all qualified applicants. We do not discriminate on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, marital status, veteran status or presence of a disability that with or without reasonable accommodation does not prevent performance of the essential functions of the job, or any other category prohibited by local, state or federal law.


Should you have a disability that requires assistance and/or reasonable accommodation with the job application process, please contact the Human Resources Staffing department at or 425-462-3017.

Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue