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Marketing Program Manager

Date:  Oct 17, 2021
Job ID:  1930
Location: 

Bellevue, WA, US, 98004

Puget Sound Energy is looking to grow our community with top talented individuals like you!  With our rapidly growing, award winning energy efficiency programs, our pathway to an exciting and innovative future is now.

 

PSE's Corporate Communications team is looking for qualified candidates to fill two open Marketing Program Manager positions!

Job Description

Puget Sound Energy is hiring two Marketing Program Managers.

   
Marketing Program Manager (Commercial Programs) - Responsible for designing and implementing integrated marketing and sales strategies to meet and exceed customer engagement, adoption and acquisition goals, and support lead generation and lead closure for PSE Energy Efficiency commercial energy management programs, including: Business Lighting, Lighting To Go, Building Commissioning, Industrial System Optimization, Commercial Strategic Energy Management, and Large Commercial/Industrial and Pay for Performance customer segments.

 

Marketing Program Manager (Residential/Contractor Network and Midstream Programs) - Responsible for designing and implementing integrated marketing strategies to meet and exceed customer engagement and adoption goals for PSE’s Energy Efficiency residential and contractor programs: Recommended Energy Professional Network, Single Family Weatherization, Single Family Space Heat/Water Heat, Midstream (Commercial Single Family), Recommended Energy Professional/Trade Allies, Single Family/Multifamily New Construction, Energy Efficiency Financing, Energy Efficiency Awareness.


Aligns departments and initiatives on key company communication opportunities and ensures the needs, changing priorities and desired outcomes of customers are reflected in all company program and initiative communications.

 

Upholds the safety compliance standards inherent in PSE’s operating and/or field procedures related to work responsibilities. Promotes and supports a culture of total safety.

Job Responsibilities

  • Develops and delivers marketing strategy, tactics and results aligned to program, product and corporate goals; implements the work plan and reports on KPIs and success metrics.
  • Accountable for the success of program marketing efforts designed to meet regulatory-driven targets and program goals, including managing campaign/tactical performance, optimization and marketing budget forecast.
  • Assigns and instructs the work of team peers as needed to achieve program and product goals and targets.
  • Proactively engages key company staff and management to develop the communications and engagement experience and implementation work plan, for targeted customer groups.
  • Aligns program goals, objectives and strategies with the customer's needs, priorities and outcomes, as documented through PSE-driven customer research efforts. This also requires having an in-depth understanding of the company's five-year plan (ISP) and how the communications experience is being addressed across multiple business units.
  • Contributes to the ongoing planning and execution of customer research efforts including: identifying key research questions, leading primary data collection, reviewing draft data collection instruments and reports, and participating in research finding presentations.
  • Performs emergency and storm duties.
  • Performs other duties as assigned.

Minimum Qualifications

  • Bachelor’s degree in communications, media, marketing, business innovation, business management or related field, and 7 years relevant work experience; or an equivalent combination of education and experience
  • Direct experience in marketing communications with consumer, commercial, industrial and/or institutional customers within a corporate and/or advertising agency environment, with budget oversight responsibilities
  • Proven experience in customer communications and engagement process improvement
  • Proven experience developing a customer research plan and utilizing research findings to inform and improve upon customer engagement goals, strategies and tactics
  • Knowledge of best in class practices for customer engagement both within and outside of the utility industry
  • Track record of innovation and creative thinking
  • Proven experience in managing complex projects with cross-functional teams and in an ever-changing and fast-paced environment
  • Understanding of the techniques and processes needed to create a consistent and common voice across customer communications
  • Excellent verbal and written communication skills
  • Skills and experience in collaboration and team building
  • Professional level competencies necessary to comprehend, analyze, and influence a wide range of complex business units and corporate-wide initiatives and issues
  • Demonstrated ability to lead and manage multiple priorities and irregular schedule commitments
  • Ability to manage projects, work with other departmental teams and deliver on commitments
  • Proficiency in MS Office tools

Desired Qualifications

  • Marketing and sales experience within the engineering industry; development and execution of sales/marketing strategies that support new customer acquisition, lead generation and successful lead closure 
  • LEAN certification, Project Management certification or Six Sigma certification
  • Broad knowledge of gas and electric utility rates, business objectives, to include operations, customer service, finance, and corporate relations
  • Customer touchpoint mapping, assessment and improvement

Additional Information

Families and businesses depend on PSE to provide the energy they need to pursue their dreams. Our steadfast commitment to serving Washington communities with safe, dependable and efficient energy started in 1873. Today we're building the Northwest's energy future through efforts like our award winning energy efficiency programs and our leadership in renewable energy.

 

At PSE we value and respect our employees and provide them opportunities to excel. We offer an expansive pay package that includes competitive compensation, annual goals-based incentive bonuses, comprehensive benefits, 401(K), a company paid retirement pension plan, and an employee assistance and wellness program.

 

Puget Sound Energy is committed to providing equal employment opportunity to all qualified applicants. We do not discriminate on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, marital status, veteran status or presence of a disability that with or without reasonable accommodation does not prevent performance of the essential functions of the job, or any other category prohibited by local, state or federal law.

 

Should you have a disability that requires assistance and/or reasonable accommodation with the job application process, please contact the Human Resources Staffing department at jobs@pse.com or 425-462-3017.


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue